Lessons for Private Practice Marketing from the April 2010 Apple iPad Launch
In April, 2010 Apple Launched the Ipad.
How they did it – and how they promote all of their products -
reveals some important lessons for marketing a private practice:
Fabulous message. I believe in what I’m doing – providing genuine methods to heal from eating disorders that honor the individual.
As I do my work and outreach to let others know of my work I discover new obstacles to recovery.
My challenge is to break free from my traditional ways of speaking and writing. I need to go more to the core – not the core of the eating disorder – but the core of the obstacles that prevent people from getting on their recovery path.
That seems to mean presenting information that seemingly has little to do with eating disorders directly, but has everything to do with understanding and honoring self.
I think this means doing more storytelling using communication vehicles I don’t know about yet.
Fabulous message. I believe in what I’m doing – providing genuine methods to heal from eating disorders that honor the individual.
As I do my work and outreach to let others know of my work I discover new obstacles to recovery.
My challenge is to break free from my traditional ways of speaking and writing. I need to go more to the core – not the core of the eating disorder – but the core of the obstacles that prevent people from getting on their recovery path.
That seems to mean presenting information that seemingly has little to do with eating disorders directly, but has everything to do with understanding and honoring self.
I think this means doing more storytelling using communication vehicles I don’t know about yet.
Thank you for this video, Joe.
Joanna Poppink, MFT
L.A. eating disorder recovery psychotherapist
author of Healing Your Hungry Heart
http://www.eatingdisorderrecovery.com
By: Joanna Poppink, MFT on November 28, 2011
at 3:10 pm