The amount of really valuable free resources on the Internet continues to grow in an amazing way!
Case in point – success with Google AdWords – or any pay per click service – depends on potential clients being able to find your ad. And that depends on your having the correct keywords in your keyword list. It used to be – way back in 2008 – that you had to pay $300 a year or more to get accurate data on which keywords people were searching for in your area of specialization. Now the same data can be found for no charge online.
I wanted to share with you the top 2 free keyword tools:
With each of these, you can just type in a keyword such as anxiety, or couple counseling, or teen problems, and get the exact number of times that keyword was searched for in the past month. But even better, you get the related keywords. 
For example, if you research the keyword phrase ‘couple counseling’, you learn that it was searched for 18,100 times last month in the US. That’s a pretty high search count. But you also learn that simple added an s to couples – for ‘couples counseling’ – increases the number of searches to 49,500, over twice as much! Then you find that ‘marriage counseling’ was searched for 368,000 times, way higher than any form of ‘couples counseling’.
This data is invaluable for creating a successful pay per click campaign (and for search engine optimization on your website as well). And it’s also why you should be wary of the services now being promoted to sell you just one keyword for a flat rate per month. It’s very difficult to succeed in pay per click adverting with only one keyword (most people get 1 new client in their office for every 70-80 clicks, and you typically won’t get that many using only 1 keyword).
www.uncommonpractices.com
I am just taking over the marketing for Discovery Counseling and the world of the web is new to me.
Is it correct that the keywords need to also be in the wording on the webpages?
By: Cheryl Gowin on May 14, 2010
at 9:22 am