It’s true! Specializing - much like using dental floss, exercising and saving for retirement - is something you need to do. Being a generalist just doesn’t cut it in the competitive marketplace we find ourselves in. If you try to be everything for everyone, you end up being nothing for no one.
Specializing helps
- create your brand
- people remember you
- people recognize you as an expert
- you make more money
- you help more people
- people finding you online
- people finding you by word of mouth
The fear is that you’ll lose clients, but the reality is that you will gain far more.
The other fear is that you’ll never see clients with other issues, but you still will. In fact you’ll get MORE referrals for OTHER issues once you establish your expert brand. People respect competence and in a world where service is shoddy and bureacracy rudely shoves people into website support and voice mail menu hell, personal competence is highly rewarded.
